SaaS Platforms
End-to-end product design and engineering. From onboarding flows to complex data dashboards — built to retain, convert, and scale.
Velocity Capital had a product that worked — but looked like it didn't. Enterprise prospects were disqualifying them in the first 30 seconds based solely on visual credibility. Their onboarding drop-off was 68% and their dashboard buried the metrics that actually mattered to decision-makers.
We rebuilt the entire product surface from the authentication flow through to the primary dashboard. Real-time data visualisation using WebSockets, a design system with 140+ tokens, and an onboarding sequence that contextualises value within the first 60 seconds of use.
Within 90 days of launch, three Fortune 500 conversations had converted to pilots. Onboarding completion jumped to 91%. The founding team closed their Series A 6 weeks later, citing product credibility as a key investor signal.